Wednesday, April 12, 2006

One for the Record Book...

Sex shop sponsorship is just not cricket
By Nigel Bunyan
(Filed: 12/04/2006)

It might have brought a whole new meaning to the phenomenon of fantasy cricket.
But when a newly promoted club negotiated a sponsorship deal with a chain of sex shops, officials at the England and Wales Cricket Board decided they had to crack the whip. Southport Trinity Cricket Club officials thought they had pulled off a coup when they secured their £600 deal with Nice'n'Naughty.
In return they would bear the company's logo on the front of their shirts and its web address on the back.
They would display a banner at The Rookery ground where the club has played for more than a century. The deal got as far as the official handbook of the Liverpool and District Cricket Competition before the ECB stepped in. The Merseyside league was asked to persuade Southport Trinity to pull out of the deal.
It did so by threatening to dock the club any points it accrued while its players were wearing the offending shirts. Colin Maxwell, the club's chairman, said yesterday that he was disappointed.
"Obviously we knew that Nice'n'Naughty is not to everybody's taste, but we didn't realise it would cause this much of a problem," he said.
"We are living in 2006. It's not like the old days when these shops were seedy, back- street affairs."
Daily Telegraph


Blogger Bob said...

Sure they are no longer seedy back street affairs. Now the're seedy front street bastions of society. One shoud be proud of wearing their logo. Take it home and say "Look mama! aren't you proud?"

4:57 PM  
Blogger ByronB said...

I don't know how we expect to bring up our kids with a proper attitude to sexual behaviour when they are given such conflicting messages. 'Naughty but nice' labels should be kept for cream cakes!

1:22 AM  
Blogger colcam said...

THE ECB are right.

Keep cricket Victorian, or before we know it we'll have teams being cheered on by sexy cheerleaders and the game will become INTERESTING, heaven forbid.

6:21 AM  

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